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Content, Community, and Communications: The Life of a Blogger

Jennifer McDougall
4 min readJul 10, 2022

The life of a blogger is not always what people think it is. We live relatively normal lives. However, there is more to being a blogger than posting on social media.

Content, Community, and Communications: The Life of a Blogger
Photo by Laura Chouette on Unsplash

It’s a Balance

Initially, it’s easy to get swept up in the excitement of your new blog. You’re fired up about your ideas and ready to share them with the world. But after a few months, you may feel frustrated or overwhelmed by all the work that goes into maintaining a blog.

On the one hand, there’s content creation: writing posts and creating videos or podcasts. On the other hand, there is community engagement: engaging with readers via comments, replies, social media interaction, and marketing yourself through guest posts on other blogs and interviews with journalists. It can be challenging to strike that balance between creating fresh content and engaging with your audience — sometimes, we feel like we aren’t doing enough in either area.

It’s a Lifestyle

Many people think blogging is a hobby, but it’s more than that. It’s the way you express yourself and share your passions with others. It’s also a way to connect with people who feel the same way about things. For me, blogging is all about sharing my lifestyle tips with others — helping them learn from…

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Jennifer McDougall
Jennifer McDougall

Written by Jennifer McDougall

Host of Life Refined podcast 🎙️ Personal Growth | Self-Improvement | Wellness 💡 Helping you level up your mindset & life. https://linktr.ee/jenmcdougall

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